Vol. 1 No. 2 (2026): April 2026

Articles

• Grassroots Advertising Strategies and Local Brand Equity Development: A Qualitative Study on Franchise-Based Culinary Businesses in Central Java, Indonesia

  Dinda Marta Maharani (Author)

  67 - 76

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• Transformational Leadership and Its Impact on Civil Servant Performance: Empirical Evidence from a Regional Election Commission in West Java, Indonesia

  Ahmad Zulfan (Author)

  77 - 89

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• Marketing Strategy and Product Quality as Determinants of Consumer Purchase Intention: Empirical Evidence from an Electronics Retail Context in Indonesia

  Achmad Basofitrah (Author)

  90 - 100

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• Credit Risk and Bank Profitability: Empirical Evidence on the Impact of Non-Performing Loans on Net Income at PT Bank Mandiri (Persero) Tbk

  Azriel Fathan Nugraha (Author)

  101 - 111

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• Operational Costs and Their Impact on Net Profit: Evidence from Land Transportation and Logistics Companies Listed on the Indonesia Stock Exchange

  Veyra Aruna Safira (Author)

  112 - 125

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